Posted by Dave Lorenzo - Business Coach

Your personal brand is the way others – your colleagues, your supervisors, and your customers – perceive you. Creating a personal branding message and marketing it is the mechanism by which you manage yourself and your career. Branding is not about you; it’s entirely about your customers. The experience they have when they interact with you – whether via email, the telephone, or in person – forms an impression and creates an expectation in their mind. You want that interaction to be a positive one that leads to future interactions and referrals.

Your goal in personal branding is to get your target market to see you as the preferred choice. As you devise a specific strategy for creating a personal brand, you should differentiate yourself from your competition; position your focused message to your target customers; develop consistent, focused marketing efforts; project credibility; strike an emotional chord; and create strong loyalty.

Filed under: Career Intensity - Q&A
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