Posted by Dave Lorenzo - Business Coach

A few weeks ago I wrote about the value of networking over at SoHoSavvy.  When you are looking to change careers, networking can be your most valuable tool.

 

Now more than ever “who you know” is as important as “what you know”.  You can achieve huge results in a job search by leveraging the power of the your social network.  Most people don’t realize how many people they are actually connected to and how valuable those connections can be.  Here are some thoughts on leveraging your social network for success in a career transition.

 

Let your friends know you are on the market.   Many people miss out on opportunities because they don’t want to “impose upon their friends” and ask them to help with their career.  While I agree that doing business with friends can sometimes be a little sensitive, you probably have a large network of friends and “friends of friends” who could be on the lookout for good opportunities for you.  They could also tell others how great you are.  Think of it this way:  You are providing great value.  You have put your heart and soul into your career.  You are proud of what you do.  Now get out and tell people.

 

Ask for referrals.  People need to know how valuable referrals are to you.  When you patronize a service provider ask them for help finding uncovering a new opportunity.  My doctor, dentist, accountant and real estate agent all came to me through referrals.  Let everyone in these businesses know what you can do (what value you can provide) and ask them to serve as a reference. Also ask them to kep an eye open for interesting posibilities in your area of expertise.

 

Hand out business cards.  Don’t be afraid to give out your business card to anyone and everyone.  That’s why you have them.  Your business contact information should not be a secret. Give your cards to friends and acquaintances. When you do, say something like “give me a call if there is ever something I can help you with”.  This makes a personal connection and people are more likely to remember you. You can then follow up a week or so later and ask them for some insight on the job market in their industry.  If you feel akward, say that you are collecting information for a client.

 

Get on the Internet.  Job search engines are sophisticated and your resume can live on them forever.  Be discrete but post your resume whereever you can.  Check out social networking services like LinkedIn.  Look for people in the industry you want to work in and contact them.  Make sure your profile is up to date so that companies can find you.

 

Friendships are valuable.  The people you know should be your greatest asset as you develop your career.  Give them every opportunity to help you.  As long as you are providing great value, don’t be afraid to leverage your social network for the benefits it can provide.  Career development is similar to business development and word of mouth and networking are the keys to success.

Filed under: Networking
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