Posted by Dave Lorenzo - Business Coach

If you want to be successful as an Intrepreneur or an Entrepreneur you need to promote the value you can provide. This promotion will lead to many things but most of all it will help you generate positive word of mouth (also known as referrals).  This is gold in the world of Career Intensity. Superachievers cultivate referrals.  That’s how people land a great job before it is publicly available.  It’s also one of the most effective ways entrepreneurs market themselves.

One great way to promote yourself is to share your expertise with the world through a blog.  Short for Weblog, a blog is simply a web site that is updated regularly that allows you to share your thoughts with the world.  Most often, blogs take the form of an on-line journal, complete with dates and archive pages that keep your articles (known as “posts”) organized.  Each post is like a separate web page on the Internet.  The more pages you have up there, the more likely it is that people will stumble upon your valuable information and expertise.

I have been amazed by how many people I have come in contact with just through blogging.  I’ve also learned quite a bit by reading blogs. 

Start blogging and get noticed!  Who knows what could happen.  Your next great job could be waiting to find you.

Filed under: Personal Marketing
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