Posted by Dave Lorenzo - Business Coach

We hear them all the time.  He’s a “workhorse”.  She’s the “smartest person in the company”.  He can’t close a big deal. Being type cast is often part of the work environment.  What should you do about it? 

Well, it depends upon how it effects you. In some cases being typecast is not a bad thing.  Being labeled “the next big thing” can be helpful in getting a choice assignment or soliciting help on a project.  After all, people love to surround themselves with winners.

If you are typecast negatively – like being the guy who can’t close the big deal – the best thing to do is to go right at the crux of your critic’s argument.  In the case of this example, the best thing to do is to keep quiet, keep working hard, and land a big account.  That will generally shut everyone up.

People talk.  That’s just a fact of life in the office.  If you become typecast your best bet is to work your way out of it.

Filed under: Self Awareness
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