Polish Your Personal Brand

Posted by Dave Lorenzo - Business Coach

Think of an area of your work that needs improvement. Are you always 15 minutes late to work? Do you make small mistakes when working on detail-oriented assignments? Are your colleagues not getting the information they need from you?

Whatever it is, spend today (and the week to come) focusing your effort on doing a great job in that area. Get to bed half an hour earlier, and get up on time. Not having to rush in the morning gives you a sense of peace and control. Check and double-check your work. It doesn’t take long, and you end up saving a lot of time in the long run. Make the calls you need to make to communicate about your project. It only takes a minute, and it introduces a bit of variety and social interaction into your day.

If you’ve been falling slightly short in a particular area for a while now, you may feel that it doesn’t matter anymore and no one notices or cares. This is not at all true. When the person who always comes in late suddenly starts arriving on time, people do notice. If your work is suddenly consistently free of errors, business partners notice and appreciate it. When your colleagues start hearing from you regularly and getting what they need, their opinion of you improves and they enjoy working with you more. All these things help build your reputation and establish your personal brand.

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© 2007 David V. Lorenzo - Business Coach and Advisor