Posted by Dave Lorenzo - Business Coach

The Cycle of Continuous Career Improvement is comprised of personal situation analysis, value creation, and value demonstration. As an individual dedicated to continuous improvement, you must communicate your growth to your customers and potential customers. How can you do this?

1. Talk about it. Tell people what you’ve accomplished. Work your good news into conversations. Verbalizing your successes and getting positive feedback fuels your progress, makes you shine, and attracts people to you. Everybody loves a winner and wants to get next to her to figure out how she does it.

2. Write about it. Share progress with customers in e-mail and written communication. Start your own blog, and update frequently about your progress. Send out a monthly newsletter to your customers, letting them know how business is going.

3. Show it. If you have your own Web site, update the news section with breakthroughs and new ideas. If you work at a company, post your success statistics in your office or cubicle, in plain view.

Letting your customers know how well you’re doing gives them faith in your commitment to continuous improvement and value creation.

Filed under: Selling Yourself
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