Posted by Dave Lorenzo - Business Coach

Most kids in the U.S. can name at least 20 different kinds of candy, but few can come up with the names of five U.S. presidents. This is because candy is marketed aggressively and gets media attention. History may be important information, but there’s rarely much buzz around it. If you want to be noticed and remembered, you have to start managing yourself and your career as a brand. What are your trademarks? Are you efficient, reliable, innovative, persuasive? Identify these qualities and bring them to the forefront of your career. Frame your résumé around them, talk about them, and embody them. Once word spreads that you have a reputation for innovation, those who need an innovator will come to you.

After you have created your personal brand, you have to deliver on your brand promise consistently. While it takes time to earn trust and loyalty, it doesn’t take much to lose it. Every time you reinforce your personal brand, you earn more trust and increase your chances of success.

Filed under: Personal Branding
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