Posted by Dave Lorenzo - Business Coach

Who are the repeaters and boosters in your life? Repeaters are people who tend to share information and make recommendations. Boosters are people who not only share information, but who have a platform from which to disperse information to a wide audience. We don’t all know a booster with connections to a large group of people or the media, but most of us know at least one repeater.

Spend some time with the repeater(s) in your life. Talk to them about your goals, projects, and personal brand. Give them advertising materials to pass out, if they’re amenable to that. Off the top of my head, I can think of five friends who have enthusiastically promoted my work to many of their friends, with very little prompting from me. Make the most of the resources you’ve got. This is a critical component of success.

Filed under: Accelerants
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