Posted by Dave Lorenzo - Business Coach

How do you keep in touch with your clients, particularly the longstanding ones? If your contact rarely goes beyond project meetings, status updates, and payment requests, here are some ideas on how to communicate and foster strong and lasting business relationships:

Handwritten notes. Set aside some time each week to handwrite a thoughtful card to a top client. Inform her of what you’re up to lately, inquire about her work, and thank her for her loyalty and business. This personal touch lets her know that she’s important and you’re happy to be working with her.

Lunch invitations. At least once a month, invite an important client out to lunch, or for a game of golf or tennis, whatever you know you’ll both enjoy. Once you establish a personal rapport, chances are improved that the business relationship will thrive.

Holiday cards/gifts. Let your clients know you care by sending out a card or gift basket for the holidays. It doesn’t have to be anything elaborate—just something to show you’re thinking of them.

Your customers are your livelihood. Reward them with small tokens of your appreciation from time to time.

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