Posted by Dave Lorenzo - Business Coach

A couple of my clients have told me lately that they have arranged to trade services with other up-and-coming entrepreneurs. One is getting a few hours of computer installation support in exchange for PR, and the other is trading landscaping for graphic design work. This is an excellent way to obtain quality services in an affordable and productive way. Not only do you benefit from the products of the exchange, but you can also look forward the possibility of new clients if your counterpart is pleased with what she gets. Maybe the PR friend will put a link to your IT company on his site. Perhaps the graphic designer has clients in the market for a landscape architect she can refer to you.

This sort of connection also affords the opportunity for networking with other professionals with whom you can trade services or ideas. You can call on these entrepreneur peers for advice and assistance in overcoming common start-up problems. Contacts like these are invaluable to a new business owner. Embrace, cultivate, and nurture these relationships. They will pay off tenfold.

Filed under: Entrepreneurship - Start-up
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