Posted by Dave Lorenzo - Business Coach

The main purpose of Career Intensity is to help anyone compete in the individual economy, by moving from a position of service to the company to development of individual equity that moves with him everywhere he goes. People in the workforce fall into one of four categories:

Workplace Warrior: The Workplace Warrior is the backbone of any large organization. He works in a cubicle, he follows orders, and he rarely strays from his comfort zone. While he provides essential services to the company, he is not creating much individual value. Though he sees his job as secure, the truth is he can easily be laid off when times are tight and later replaced. The future is limited for a Workplace Warrior. He would benefit from discovering his passion and finding a position that will allow him to add unique value.

Management Maverick: The Management Maverick is not afraid of risk, but she makes decisions without the input of her business partners and is therefore viewed as a rogue. Sometimes, she succeeds, but more often than not, she creates problems. Her future is limited because her peers do not perceive her as adding value and do not view her as an asset. Her own perception of her value is higher than that of her business partners. The Management Maverick should focus on creating value and improving perception among her peers.

Intrepreneur: The Intrepreneur understands the value he creates within the organization. Because he is often the first or best at critical tasks, he has a competitive edge over his peers. His risk tolerance is low, so he thrives in a corporate setting. His future is bright because he is always improving business for his company. He should make sure he is perceived positively by his peers.

Entrepreneur: The Entrepreneur is the value creator for her customers. She is highly confident and not afraid of risk. In fact, to her, putting her future in someone else’s hands is the ultimate risk. She is never as successful as she could be, and she continuously strives to improve her business. The Entrepreneur is often so consumed with performing at her best that she forgets to position her brand effectively. She could benefit from directing some of her focus to the perception of her personal brand.

Which is your category? If you’re a Workplace Warrior or Management Maverick, your future is probably not as secure it could be for the Intrepreneur and Entrepreneur. If you’re happy where you are, that’s great. However, you might want to think about your potential and the level of success you want to achieve. You might want to consider working on introducing more Intrepreneurial or Entrepreneurial characteristics into your career mindset to increase your success and job fulfillment.

Filed under: Career Intensity Challenge
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