Posted by Dave Lorenzo - Business Coach

Here are some interesting numbers (courtesy of Steve Rubel and Advertising Age):

• 7% of American adults write blogs and 22% read them (Jupiter)
• About 8% listen to podcasts and 5% use RSS feeds (Jupiter)
• 88% of the at-work audience doesn’t know what RSS is (WorkPlace Print Media)
• 92% of brand conversations were taking place offline (Keller Fay)

What these numbers mean to me:

• The blogosphere is still a place where “the little guy” can have a big impact.  The content in my blog is read by over 100,000 unique visitors each month.  It would be difficult, if not impossible, for an individual to have that kind of reach without this forum.
• Podcasting and blogging can help develop more intimate relationships between a brand and its users.  The corporate world will eventually catch on to this.  This blog is a great example of a large company – Esselte – working with a blogger to help develop deeper customer relationships.  This is a work in progress but the first 20 days have been overwhelmingly positive.
• We are in the infancy of social media.  The boom is yet to come.  At this point in time,  this type of communication is limited to people who love technology, political pundits and a small percentage of the corporate world.  The adoption of blogs, podcasts and video media will mirror the Internet.  In five years these three forms of interaction will dominate this space the way static web pages do now.

If you are reading this and you want to bring this type of interactivity to your company, there is still time to be on the cutting edge……but you need to hurry. 

Filed under: Blogging
TrackBack URI     

No Responses »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment

Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Name (required)

E-mail (required)

URI

Your Comment