Posted by Dave Lorenzo - Business Coach

A client of mine, Vincent, recently started his own business. He hired a Web designer, who sent him a long list of questions about his vision and goals for the site. One section of the questions required that Vincent investigate the Web sites of other small businesses in his field and comment on their look, feel, and interface. In doing this, Vincent gathered a lot of information about the competition and reinforced for himself what he wants to make sure to do and avoid doing in his own work. Whether or not you need your own Web site designed, this is a great exercise you can use to improve your business.

Filed under: Competition
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