The Web and Poor Service

Posted by Dave Lorenzo - Business Coach

Web 2.0 is out in full force in the Political arena.  It has been for some time.

Blogs have been influential in politics for at least the past six years. Business has just begun to catch up.

Podcasts came to the forefront a couple of years ago.  On demand audio on the web has allowed political candidates to get their message out clearly and distinctly.  Business is aggressively moving toward adding this technology to their on-line arsenal (perhaps learning from their lag time in embracing blogs).

Now video on demand has skyrocketed in the past 18 months with political campaigns leading the way.  You can see virtually any ad for any candidate, any time on YouTube and on most of the candidates’ websites.

There is now a political movement afoot that could have far reaching ramifications for customer service in all business.  Check out Video the Vote. This is a site that is dedicated to posting video of “voting irregularities” as they happen.  Imagine for just a second, if someone posted a site dedicated to “service irregularities” in some of the businesses you frequent.  What do you think would happen to the level of service we all receive?  

Now that just about everyone has a mobile phone with video capability this is entirely possible.  In fact, as technology advances, I predict that a customer service revolution will take place.  People everywhere will video poor service experiences and post them on the web.

Suddenly poor service will kill companies quickly – instead of slowly as it does now.

Take heart consumers!  There’s still hope for a service revolution. 

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© 2007 David V. Lorenzo - Business Coach and Advisor