Posted by Dave Lorenzo - Business Coach

Tip Seven:  Create a Lasting Impression

Does your prospect remember who you are?

It usually takes at least three different contacts with someone before they remember who you are and what you can do for them. 

The best way to make sure you have impressed your client is to vary your contact.  I always send a letter an e-mail and I make a phone call.  This helps reach out to your prospect through multiple forms of media.  It helps them make a connection through visual media (letters and e-mail) and auditory media (the phone/voice mail). 

If you can follow up these three points of contact with an in-person meeting, you will have made an unforgettable impression on your prospective client.  The in-person meeting adds a third dimension to the relationship.  Being in the physical presence of the client makes the final, memorable connection in the mind of the client.

Three points of contact are the key to success in making an impression.

Filed under: Marketing
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