Great Marketing Tip Eight - Ask a Question

Posted by Dave Lorenzo - Business Coach

How many of your voice mail messages get returned?

Most people leave boring voice mail messages.  Asking a question when you leave a voice mail message is a great way to engage your prospect.  Here’s how it works:  Introduce yourself.  Let the client know that you are conducting some research and that you have an important question to ask them. 

 

This is true.  You are conducting research on how to get their business.  When they call back make sure you have a compelling question to ask to start the conversation.

 

Most people hate to return calls to people who are selling but they will return calls to people who are conducting research.  Be a researcher first and a sales person second.

 

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© 2007 David V. Lorenzo - Business Coach and Advisor