November 29, 2006
Great Marketing Tip Ten - Articulate a Return on Investment
What is the return on investment in a relationship with your company?
When people work with your company they expect, no they deserve, a substantial return on investment. It is your challenge to show them the return you are capable of providing. One way to do this is to take results you have achieved for past clients and compare them to the prospects current situation.
If you help the prospect see the potential return on an investment in a relationship with your firm, you move one step closer to making it a reality.
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