Posted by Dave Lorenzo - Business Coach

What is PR worth?

I work with many people who want to get on TV or get mentioned in the newspaper because they hope it will help them sell their product or service.

This just isn’t true.

PR helps you build credibility.

If someone asks you to invest money with their PR firm to promote your business you need to first ask yourself what benefit you will achieve.  Attorneys, Consultants, and some Sales Professionals can use publicity to help establish themselves as experts. 

In most cases a good referral program (positive word-of-mouth) is better and it can be done far more cost effectively.

Filed under: Personal Marketing
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