Posted by Dave Lorenzo - Business Coach

Before You Quit Your Day Job…

…Get a client.

It’s that simple.

Many entrepreneurs decide to go into business without any idea of who their clients will be and where they will come from.  This is a strategic error of epic proportion. 

There are a number of ways to test your business plan.  Focus groups, surveys, in-depth individual interviews can give you some thoughts on the preferences of your potential clients.  Desk research (reading reports, books and articles prepared by others) is always a good idea. 

There is only one way to make certain that your business model is viable and that people want to buy what you have to offer.  Go out and get yourself a client.  Do it now.  Do it before you make your entrepreneurial venture your sole source of income.

This process may be shocking (like jumping into the deep end of the pool to learn how to swim) but it will pay off.  Here are some of the benefits of soliciting a client (or clients) before running head first into your new business venture:

Click Here to Read the Entire Post

 

Filed under: Entrepreneurship - Start-up
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