Posted by Dave Lorenzo - Business Coach

When you become a business owner, the last thing on your mind is marketing. You don’t have the funds to do in-depth research into your customers’ behavior. You don’t have the time to interview potential customers yourself.   There are no charts and graphs that you can thoughtfully reflect upon as you decide a marketing strategy.  Let’s face it, you don’t even have the time to go through your old marketing textbook and tear out good ideas.

In order to be successful, good marketing should start with the basics.

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Filed under: Marketing
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