Posted by Dave Lorenzo - Business Coach

Carnival of Career Intensity – Post Five

Anna Farmery presents Differentiating Your Leadership Brand posted at The Engaging Brand.

Anyone that reports to you is a customer of your leadership talent. They are your market. You are competing with other managers within your business or externally at competitors to win the war for talent. If you think about yourself in this way as a personal brand that needs to deliver value to the people who consume your services what is your Unique Selling Proposition? What do you offer them that is special, so special that they give you your career to look after?

I also passionately believe that within your personal branding approach you need to consider not just your value but what your consumers need - what is it that they are looking for from you? To do this you must have an open, honest dialogue to understand their needs and how you can help them achieve their dreams and their growth potential. So 2 things that I work with people upon

• Do you know what your team is looking for - this is not what you think they need but real facts - and if you don’t understand then how are you going to get that information.
• How can you develop value to your team, what is your unique USP that will attract and retain talent?

When I work with people they are often quite shocked with the results - they assume it is money. Rarely is this so - it is about valuing them, developing them, stretching them, trusting them, seeing that by growing them you will grow yourself.

Think About Your Leadership Brand

A brand is a promise that is delivered consistently, over time. So here are some areas that you need to develop, to develop your leadership brand.

• Do you have emotional self control vs Mood swings depending on the amount of “problems” that you are dealing with?
• Do you agree on actions with you team and ALWAYS deliver on them vs Put them off as you are too busy?
• Do you have your teams development as one of your key objectives vs An intention but you have so many other things to do that time just gets in the way?
• Do you have regular coaching sessions with your team vs When HR says you need to fill out an appraisal?
• Do you look for development tools that are free (Web 2.0)vs Having to put it off as budgets are tight?
• Do you translate the company objectives to each individual so they clearly understand how they can create value vs Cascading the ones you get from your boss down as that is easier?
• Do you love talent, seeing it as making your job easier vs A mindset of protecting your job?

 

Filed under: Carnival
TrackBack URI     

No Responses

No comments yet.

RSS feed for comments on this post. TrackBack URI

Sorry, the comment form is closed at this time.