Posted by Dave Lorenzo - Business Coach

Do you ever get the feeling that people are just not listening to your advice?

If the answer is “yes” the problem is probably not in what you are saying but in how you are saying it.  There are three specific steps involved in convincing people to take action based upon the wisdom you provide.  Those three steps are:

1. Make an emotional appeal to the other party
2. Give them specific action steps to follow
3. Associate negative consequences with NOT taking action

To find out more, click here to read the entire post.

Filed under: Marketing
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