Posted by Dave Lorenzo - Business Coach

Everyday I get at least one phone call or email from a business owner asking me to help him acquire new customers.  I’m happy to receive these calls because I know I can help these folks almost immediately.

When I meet with these business owners I ask them to describe their best customers. This description is an essential first step in helping them build a marketing plan. 

Acquiring a new customer requires an investment of time, money and effort.  If we’re going to make that investment, we need to make sure it pays off.  We want to profile customers who:

• Buy from us frequently.
• Buy multiple products or services.
• Introduce new customers to us.

As we begin to develop a marketing plan, we act like detectives looking for clues.  We want to know who these folks are.  We want to know where they hang out.  We want to know why they do what they do. And we want to know how we can track them down and bring them in.

We’re doing something right with these customers and we want to replicate it as often as possible.

A good marketing plan starts with defining the customer that you want to attract.

 

Filed under: Marketing
TrackBack URI     

No Responses

No comments yet.

RSS feed for comments on this post. TrackBack URI

Sorry, the comment form is closed at this time.