Posted by Dave Lorenzo - Business Coach

You should never be nervous on a “new business” sales call.

You read that correctly. 

If you are at a meeting with a company that you have never worked with before, you really have nothing to lose.  If this company decides that they don’t like you or your product, you lose nothing (other than your time).

If on the other hand, the company decides to do business with your firm, you picked up some business you didn’t count on.

This type of thinking will give you a competitive advantage.

How?

If you have nothing to lose on a sales call you will be relaxed and confident.  This attitude makes all the difference in the world.  Clients sense confidence.  They respect it.  They are drawn to it like a magnet.

Clients can also sense fear.  It makes them run away.

Think about this before your next sales call.

Filed under: Sales
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