Posted by Dave Lorenzo - Business Coach

Why would you prospective client or customer want your product or service?

This is one of the key questions your marketing must answer.

Notice the verbiage.  I said WANT and not NEED.

People will often ignore needs but they will always chase after things that they want.

For example: 

I may NEED to lose 20 pounds.  It may be the best way for me to stay healthy.  Yet I don’t want to spend the time exercising and I don’t want the pain of modifying my diet.  So losing the 20 pounds will not happen.

But I WANT to hit a golf ball straighter and farther off the tee.  So I’m willing to spend $300 on a new driver and $500 on golf lessons.

If it is your desire to get really, really rich, figure out what your target customer WANTS and find a unique way to give it to him.

Filed under: Marketing
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