Posted by Dave Lorenzo - Business Coach

The most important rule in business can be summed up in a quote often attributed to Willie Sutton.  When he was asked why he robbed banks Willie allegedly said: “Because that’s where the money is”.

He was right.

You often go through the same amount of work to get a job that pays a little money as you do to get a job that pays a lot of money.  You will definitely go through the same amount of work to get a client that will pay you a little money as you would to get a client who will pay you a lot.

Go where the money is. 

Set a price and then ask for it. 

You’ll be glad you did.

Filed under: Salary
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