Posted by Dave Lorenzo - Business Coach

Revenue, Profit and Cash Flow are some of the things most of us think of when we think about the value of a business.  The Street.com  points out several things that many people over look when it comes to the value of a business.  Here are the three best things pointed out in the article titled  15 Hidden Revenue Streams (with my editorial commentary of course).  

Customer Lists are valuable.  This is huge.  Many business don’t even keep track of their customers’ information.  A good customer list is incredibly valuable.  People who purchased a product from you will probably purchase similar or complementary products from others. 

Your Website Address could be valuable.  Here’s an example:  I owned a domain name that was close to the name of my business. Someone else wanted that domain name and they were not going to be in a business that competed with me.  I wasn’t sure what I was going to do with that name in the future.  They made me an offer of $5,000 in cash and I gladly sold the domain name to them.

Space on the roof of your building could be valuable.  In 1998 I rented space on the top of a hotel in East Rutherford, New Jersey to a cell phone company for $500 per month. The going rate today is probably much higher.   Could you use the extra cash?

There is value in many of the nooks and crannies of your business.  Make sure you look around with a creative eye when thinking about the value of your business.

Filed under: Business Finance
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