Some would say it’s not easy to pursue your dreams, that it’s better to be sensible and stay where you are, where things are secure and stable, than to assume the risks that accompany change. They’re right that it’s not easy, but their opinions on risk are merely their own. Everyone has his own risk tolerance, and he must use that as his guide in decision making. You should never settle for less than you want out of your career and life, and here’s why:

Passion breeds success. Throughout my own life, and in the lives of my friends and clients, I have seen time and again that the people who are pursuing what matters most to them are the ones who thrive, astound others with their productivity, and make amazing things happen. Obviously, the more excited you are about something, the more motivation you’re going to have to push through and succeed. Don’t shortchange yourself by investing your time and energy in work that doesn’t mean anything to you. You may think that the benefits your current job offer you, such as money or perks, outweigh the happiness you would feel in a career that truly fulfills you. I have observed that most people who are truly happy find that their attachment to the material diminishes as their enthusiasm for life increases.

Security is an illusion. The guy with the 9-to-5 job at the conservative company that he’s been with for ten years in reality has no more security than the risk taker who leaves behind his “stable” job to found his own company. In today’s hire-and-fire world, anyone can be let go for any arbitrary reason at any time, regardless of length of service or performance. An Entrepreneur has many clients, so if he loses one, he will most likely be able to recover from the setback quickly. He creates and seeks out his own opportunity, so his future is in his hands. His friends and colleagues are drawn to his proactive spirit and want to help make good things happen for him. His security lies in his unwavering commitment to happiness and excellence.

You owe it to yourself. We are meant to thrive and achieve our potential, not to skate by doing the minimum possible. Wouldn’t you like to see the best version of yourself come to life? Of course you would! A person who is fulfilled in his work enjoys all the other facets of life more. His health, attitude, and entire worldview are more promising and positive. Life is a gift—make the most of it.

You can do more good. Friends or relatives may think they know what’s best for you. If you follow their path, they may believe you will be more available to them, or you can help them out in some way. However, only you know how to navigate your true path to happiness. When you are fulfilled, you have so much more time, energy, and shared experiences to offer everyone in your life. Your achievements radiate out beyond yourself into the world, and you enrich and inspire all the lives you touch simply by being happy and successful.

Life is for living. We are not here merely to get by. We are here to enjoy the bounty of experiences that life offers. Why waste your time doing things you don’t want to do? Follow your passion and embrace what life has to offer you. Doing so will make every day richer and better.

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In every aspect of your career, strive to achieve a winning balance between the rational and emotional. A life without passion is hardly worth the living, and one without an organized framework that allows your passions to thrive is, more often than not, chaos. Below are some examples of ways in which achieving this balance amplifies your success:

Work: Most of us spend at least 40 hours a week doing our job. If your heart’s not in it, that amounts to an awfully large percentage of your time spent simply meeting an obligation. When you’re excited about your work, you naturally perform better, invest more energy, and achieve more. Ask yourself if your job makes sense practically and provides you with some sort of emotional fulfillment—pride, accomplishment, energy, excitement. Maybe your job pays very well but means nothing to you. Perhaps you’re doing work you love but struggling to get ahead financially. Whatever you love to do, there is a way to do it and make a good living at it. Don’t settle for anything less. It’s not good for you, and it’s not good for your customers.

Relationships: Most relationships that are fueled primarily by an intellectual or professional connection can benefit from a touch of the personal. Business partners are more likely to consider you for opportunities that open up if they have some degree of friendly attachment to you beyond professional. Fostering this sort of connection is easy. Invite a colleague out to lunch, or simply chat with him during downtime. On the flip side, good friends are an often untapped resource for professional development. Talk to your friends about your career and goals, and see if they have any leads.

Personal Brand: In defining yourself and marketing your services to clients, give attention both to the rational and emotional appeal of your offering. Your product or service has to make sense from a rational perspective, but it also needs to appeal to the client in an emotional way. What value can you add to the client’s life? How will your work add inspiration or positive energy? Your personal brand promise should encompass your tangible, on-paper strengths as well as the more intangible, emotional benefits.

Goals: You’ve got to make your goals exciting and fun to accomplish. If you don’t, you’re never going to stick with them. You can either think of ways to make the actual process of goal attainment emotionally rewarding, or you can think about the emotional rewards to you when the goal is reached. For instance, if you’ve set the goal of negotiating for higher pay in your next performance evaluation, you can focus on the excitement created by challenging yourself to do something new, or the sense of accomplishment you will feel once you succeed. Better yet, infuse the entire process with thoughts of these emotional rewards. Any undertaking will benefit from an investment of energy and passion.

Buzz: In getting the word out to repeaters and boosters about you, give them something to grab onto in the rational and the emotional sense. What do you offer, and how does it affect the client or make her feel? Anytime a new product or service is hyped, both the hard and soft benefits are outlined. The same must be true for you. You want people talking about the great job you do, as well as the panache with which you do it.

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The main purpose of Career Intensity is to help anyone compete in the individual economy, by moving from a position of service to the company to development of individual equity that moves with him everywhere he goes. People in the workforce fall into one of four categories:

Workplace Warrior: The Workplace Warrior is the backbone of any large organization. He works in a cubicle, he follows orders, and he rarely strays from his comfort zone. While he provides essential services to the company, he is not creating much individual value. Though he sees his job as secure, the truth is he can easily be laid off when times are tight and later replaced. The future is limited for a Workplace Warrior. He would benefit from discovering his passion and finding a position that will allow him to add unique value.

Management Maverick: The Management Maverick is not afraid of risk, but she makes decisions without the input of her business partners and is therefore viewed as a rogue. Sometimes, she succeeds, but more often than not, she creates problems. Her future is limited because her peers do not perceive her as adding value and do not view her as an asset. Her own perception of her value is higher than that of her business partners. The Management Maverick should focus on creating value and improving perception among her peers.

Intrepreneur: The Intrepreneur understands the value he creates within the organization. Because he is often the first or best at critical tasks, he has a competitive edge over his peers. His risk tolerance is low, so he thrives in a corporate setting. His future is bright because he is always improving business for his company. He should make sure he is perceived positively by his peers.

Entrepreneur: The Entrepreneur is the value creator for her customers. She is highly confident and not afraid of risk. In fact, to her, putting her future in someone else’s hands is the ultimate risk. She is never as successful as she could be, and she continuously strives to improve her business. The Entrepreneur is often so consumed with performing at her best that she forgets to position her brand effectively. She could benefit from directing some of her focus to the perception of her personal brand.

Which is your category? If you’re a Workplace Warrior or Management Maverick, your future is probably not as secure it could be for the Intrepreneur and Entrepreneur. If you’re happy where you are, that’s great. However, you might want to think about your potential and the level of success you want to achieve. You might want to consider working on introducing more Intrepreneurial or Entrepreneurial characteristics into your career mindset to increase your success and job fulfillment.

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Hope is a great tool for staying optimistic and positive, but achieving your goals requires action. Some people have ten different dreams that they ponder at length while they trudge unhappily through their day job: “I wish I had a great job like my friend Mark has”, “I wish I didn’t have to work with a bunch of people with bad attitudes”, “I wish my job were more fun.” Narrow your focus down to what you want most of all, and take steps to make it happen. Doing so is more satisfying and beneficial to you than years of dreaming about things you take no steps to realize. Working toward your goals is exciting, and it infuses you with new life. When you’re working for what you care about with purpose and determination, you won’t have time to feel bad about what you don’t have.

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On your path to Career Intensity, derive your inspiration from your heart and mind. Your heart will guide you in finding your passion, while your mind will guide you in making wise decisions. Extend your focus on heart and mind to your customer as well. Show him rationally what value you can offer, and persuade him emotionally that working with you is a pleasant endeavor that adds meaning to his life. If you can strike a healthy balance between the emotional and rational aspects of your life and career, you will be well on your way to great success.

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Management Mavericks are no better off and no more secure than Workplace Warriors. They move forward and implement solutions without the support of their customers or peers. Management Mavericks often perceive themselves as more valuable to the company than do their business partners. Others often see them as rogues who make decisions with little regard for the best interests of others. While some of their decisions may result in great success, many do not. These types of people can take several steps to improve their careers and levels of security:

1. Create value consistently. Work on solutions that benefit everyone, not just you or your immediate contacts. Find ways to solve immediate problems that affect your entire group or company.

2. Demonstrate value. If you are generating value that is being overlooked, work on showcasing your progress and achievements. Talk about it, write it, and show it.

3. Sell yourself. Aggressively create advocates and persuade them to your way of thinking. Get in touch with perceptions of you, and influence them positively. Work on gathering support for your ideas.

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Here we are again—back to Monday. How do you feel? If you’re excited to get back to work and make great things happen this week, I congratulate you for maneuvering your way into a position of success and happiness. If you’re already wondering how you’re going to make it to Friday, I applaud you for acknowledging those feelings, and I congratulate those of you who are determined to make changes for the better.

Happiness is simple. If you’re there, you know it, just as when you’re in love. And despite how daunted you may feel at the prospect of improvement, getting to happiness is also simple. First, you need to identify what you want. Second, you must take steps every day to move toward your goal. In the process, you will find that your confidence mounts, you meet people who are inspired by you and help you, the stressful parts of your life that weigh you down dissolve, and you build personal fortitude and equity. You have nothing to lose.

You will face challenges and obstacles, but you will learn from those and they will help you build more value. You may work harder sometimes, but you will derive greater joy from that work. It will be a pleasure, and not a burden. Happiness is easy, because every step you take toward it adds new layers of success to your life. It builds upon itself and pushes you along. Once you start the ball rolling, it’s almost impossible to stop it.

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Make a list of positive affirmations. Think of all the things you’re good at, and write them down. For instance:

I am a great innovator.
I work well with people.
I am dependable.
I never give up.

You don’t have to be perfect in any of these areas to count it as a strength. Nobody’s perfect. The voice of your inner critic might speak out and negate any of these statements. That’s normal. Simply quiet that voice and continue exploring your winning facets.

We often spend so much time focused on our shortcomings that we forget about our strengths. To move up to the next level of success, we must be aware of our assets and use them to the greatest extent possible. Identifying them to yourself is the first step in using them to achieve your goals, building your personal brand and reputation, and letting the world know what’s so great about you. Once you know and believe that you are a great innovator, you can exercise the skill, become well known for it, and highlight it to others. Doing this on a regular basis attracts opportunity and builds success.

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Think of an area of your work that needs improvement. Are you always 15 minutes late to work? Do you make small mistakes when working on detail-oriented assignments? Are your colleagues not getting the information they need from you?

Whatever it is, spend today (and the week to come) focusing your effort on doing a great job in that area. Get to bed half an hour earlier, and get up on time. Not having to rush in the morning gives you a sense of peace and control. Check and double-check your work. It doesn’t take long, and you end up saving a lot of time in the long run. Make the calls you need to make to communicate about your project. It only takes a minute, and it introduces a bit of variety and social interaction into your day.

If you’ve been falling slightly short in a particular area for a while now, you may feel that it doesn’t matter anymore and no one notices or cares. This is not at all true. When the person who always comes in late suddenly starts arriving on time, people do notice. If your work is suddenly consistently free of errors, business partners notice and appreciate it. When your colleagues start hearing from you regularly and getting what they need, their opinion of you improves and they enjoy working with you more. All these things help build your reputation and establish your personal brand.

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If you currently have a job you hate, or if you ever have, you know what a serious impact it can have on every facet of your life, way beyond the boundaries of your work day. Forbes has posted a survey that asks, “What’s the worst thing about reality?” Take a look at the choices. Over half of them are, or could be, in some way related to career.

Take responsibility for your life and your future by changing a bad situation into a wonderful one. Pick an option from the following wide spectrum of choices, and make it happen:

• Keep you current job, but make it great.
• Stay with your current company, but transfer.
• Pursue your passion part time, then full time if it works out.
• Cut your expenses, work a “day job” part time, and pursue your passion with your remaining time.
• Save money or take out a loan, quit your job, and pursue your passion.

Nothing is stopping you from pursuing one of these possibilities and transforming your life.

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Intrepreneurs and Entrepreneurs are value-generating individuals. The main difference between them is that Entrepreneurs have higher risk tolerance. If you would like to make the jump from Intre- to Entrepreneur but fear risk, here are a few ideas to help overcome your fear:

Assess the risk of staying where you are. If you don’t take the leap, what do you risk missing out on? You’re currently employed as a Web programmer for a company. Maybe the work and the schedule have become dry and tedious. You’d like to try starting up your own Web design company so you have more control, flexibility, and creativity in your career. If you don’t go for it, what will you potentially be sacrificing?

Assess the risk of taking the leap. Your current job doesn’t inspire you. You’ve saved up some start-up money, and you already have a strong portfolio. What’s the worst case scenario? If your business flops, you can find another Web programming job, or maybe something you like even more, right? We tend to overinflate consequences in our minds when we are afraid.

Assess the potential rewards of taking the risk. Close your eyes and imagine your new life. Think about your new sense of self. How will your days go? What will you have that you’ve always wanted?

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For those who are unhappy in their jobs, Friday suggests the possibility of something—anything—better than this. For those who love their work, however, Friday is merely the end of a chapter in a book full of exciting stories. The weekend is a time to stretch your legs and have a look at the world around you. If you’re in the former category of dissatisfied workers, I suggest you use part of this weekend to identify and/or pursue a better life and career for yourself.

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A couple of months back, we looked at the definition of the word intensity: “the magnitude of a quantity (as force or energy) per unit”. Intensity is, at the core, not about doing more, or working harder or faster—it’s about working more efficiently and robustly. It’s about having enough energy to do everything that matters to you. It means coming home at the end of the work day with energy left over to enjoy your evening. Intensity is focusing down on your goals with the specificity and precision of a laser.

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I would like to encourage you to do something this week to invest in yourself. If you want to start your own business, this might be as simple as picking up a copy of a business publication, or getting a subscription. Maybe you’ve been needing a new desk (or computer, book shelf, briefcase), or even just a plant or nice piece of art for your office. Or perhaps what you really want is a nice weekend trip to relax and regroup. Don’t be stingy with yourself. You’re a great investment.

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Free Money Finance has posted an interesting case study of three different careers.  Here’s the eye-opening information:

• The case  assumed that there were four college students who graduated at 22 and started with jobs making $25,000 a year each.

• It assumed that Graduate A didn’t manage his career very well and only had a 3% average annual increase in income.

• It assumed Graduate B did an adequate job of managing his career and through pay increases, promotions, and job changes was able to increase his salary by 5% annually on average.

• It assumed Graduate C did a pretty good job of managing his career and was able to increase his salary by 7.5% annually on average.

• It assumed Graduate D did an excellent job of managing his career and was able to increase his salary by 10% annually on average.

Note: These are AVERAGE annual increases. In any given year, the amount could be higher or lower, but these are the averages.

So, where did each of these end up when they retired at 65? Here are the results:

• Graduate A ended up making $89,113 the year he turned 65. He earned $2,226,210 in his career.
• Graduate B ended up making $203,742 the year he turned 65. He earned $3,778,575 in his career.
• Graduate C ended up making $560,408 the year he turned 65. He earned $7,699,175 in his career.
• Graduate D ended up making $1,506,002 the year he turned 65. He earned $16,316,019 in his career.

This case clearly shows the power of creating value and marketing yourself (demonstrating value).  People who follow a career of continuous imporvement (assess their sitution, create value, demonstrate value) will be in the position of Graduate D. 

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How are you feeling today? If you’re brimming with elation at the thought of the coming weekend, let me first congratulate you on making it through the work week. But then let me gently remind you that you’re probably doing the wrong job. Believe it or not, some people actually enjoy going to their jobs. Wouldn’t you like to get to that place?

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My five main areas of focus for this week were:

• Career
• Relationships
• Money
• Attitude
• Purpose

The most important point I can make is that each of these areas feeds into all the others. The better your relationships, attitude, and money management, the more promising your career prospects will be. If your purpose is clear in your mind, you are motivated to make smart decisions about your money, relationships, and career.

I like to keep my personal goals written down in a place where I can see them every day. I try to maintain a balance in all areas of my life and not neglect any one area so I can give and get more in all the others.

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Here’s some great advice on getting out of a career rut.

Get out of your comfort zone

“I am always ready to tackle a new assignment, even if it means taking a risk. There was a new software program that the department purchased and no one knew how to work on it. I thought, what the heck, I might as well volunteer to be the guinea pig. Then another job came open in a different part of the country and I figured it was experience I didn’t have, so I applied for it. After zigzagging around the company, I am now a senior manager.”

If what you’ve been trying isn’t working, try something new. Even if you feel you’ve been stuck for ages, it’s never too late to make a positive change.

Get to know people

“…when HR was piloting a new company-wide program, I volunteered to get on the committee and then ended up running the committee. I had a chance to meet people I never would have met otherwise people from all different levels and in all different departments. That led to other projects inside my own department. I think my managers took notice when they started hearing good things about me from outside my department.”

When people from across the company have good things to say about you, people notice. And since the people you know are often the gateway to new opportunity, it always helps to be on friendly terms with as many of your colleagues as possible.

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Here’s an excellent article on fostering innovation through personal happiness.

“When it comes to creating innovative organizations, the key question is not ‘What superstar creative people do I need?’ or ‘What highly-touted process can I put in place?’ No, the key to unleashing innovative behavior is asking the question ‘how can I help each person in my organization achieve a state of happiness on a daily basis?’ In other words, help happiness bloom, and innovative behavior will follow.”

Outstanding achievements result from that shifting, radiant, and almost otherworldly spark in the human spirit that flares up and cannot be extinguished.

When I am at my happiest, I am always amazed at my improved productivity and ability to get things done. I’m healthier, more engaged, busier, yet more relaxed than at any other time. I feel as though I’m walking on air and everything I start evolves into a grand finish.

Cultivate personal happiness, in your team or in yourself. The absolute best you have and you are will follow.

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Some of you may not want to strike out on your own and assume the risk of starting your own business. You like—or maybe even love—your company, your colleagues, and your work. Maybe some of you plan to remain with this company until you retire. So many people are unhappy with their jobs that I’m always glad to meet exceptions to that rule.

You may not want to be an Entrepreneur, but it will benefit you to adapt your working style to that of an Intrepreneur. As discussed recently, an Intrepreneur is someone who creates unique and individual value in his company. His position is secure because he offers one-of-a-kind talent and insight.

The most direct route to the role of Intrepreneur is to find areas of need and fill them. All companies have problems, and there’s always room for improvement. What can you do to make business run more smoothly for everyone? Investigate, then act.

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“It’s important to know that words don’t move mountains. Work—exacting work—moves mountains.” –Danilo Dolci

Do something every day to move closer to your goals. Even if you only spend five minutes, it’s critical to keep that momentum going.

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Earlier this week, we touched upon the topic of Entrepreneurs and Intrepreneurs. Today, let’s have a closer look at Workplace Warriors, who:

• follow orders
• provide essential services, but no individual value, to their employers
• are replaceable

A Workplace Warrior is doing his job, earning his check, and not much more. He is rarely passionate about his work and sees it merely as a means to an unrelated end (income). Because there are so many people doing the same job as he, he has the illusion of job security. However, when the time comes to let people go, he will be among the first to be cut.

One of my primary aims with Career Intensity is to help Workplace Warriors develop their individual value, move into positions of greater power and influence, and become indispensable contributors in their areas of expertise.

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Those who have the most useful skills and talents are the most valuable to their company and market. Here are three tips for maximizing your career value:

1. Stay on top of new technologies and trends in your field. Take classes, learn new programs at work, or take on new responsibilities through which you can expand your knowledge. When you know how to do something that other people don’t, they will often look to you as the expert. Naturally, this will draw attention to you and your work and attract more opportunity in the future.

2. Pinpoint your strengths and develop them so you become a standout in that area. When you excel at something, the natural evolution is for you to become among the best at it. Doing so will build your reputation and the trust that others have in you.

3. Identify areas of greatest need in your company or field. Answer the call with actions geared toward solving those problems. Anyone who addresses a nagging concern will be seen as a hero who saves the day. That’s exactly the place you want to be.

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Let’s review the first four elements of BOAST we have discussed this week:

Boldly pursuing your goals.
Openly discussing them with someone in your life.
Achieving some small part of a goal each day.
Significantly investing time and energy.

When you are doing all these things, you will experience Transformation.

Henry David Thoreau said, “Things do not change. We change.”

You can live your life basically the same way for the rest of your days. Or you can evolve into what you most want to be. It’s up to you.

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Today I’d like to talk a bit about the second part of BOAST—Open.

People who communicate openly about their goals are far more likely to attain them than those who keep their aspirations to themselves. One way to be open is to talk to people about your ambitions. Talk to your friends, your acquaintances, and anyone else who will listen. Vocalizing your plans makes them real.

Even better, though, find one person you can communicate with regularly. This can be your spouse, your best friend, a colleague, or a coach. Once a week, or as often as makes sense for you, meet with this person and talk openly about your career course. Discuss goals, progress, setbacks, and steps taken daily to move closer to your goals. Laying everything out on the table makes it more tangible and makes your more accountable to yourself and your plan.

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Webster’s defines intensity as “the magnitude of a quantity (as force or energy) per unit”. I like this definition. It points out that in being intense in our careers and our lives, we invest more per unit—per minute, per hour, per day, per week. Intensity is about seizing each moment and capitalizing on it, endowing each unit of time with more magnitude, meaning, and value.

My challenge to you today is to approach an ordinary task, something you do often, with intensity. How can you give more and get more out of this task? Focus on creating more value in the same amount of time. This can be anything—an update you give a colleague, the writing of a report, the organizing of current projects by priority, a meeting, a presentation, your lunch break, your brief afternoon walk to get some sun. Note the difference in the way you feel as you complete this task with intensity, and the outcome.

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Successful people, careers, and businesses improve continuously. Superachievers are pleased with their accomplishments but always strive for more. Each win becomes a foundation for future successes. What was your last victory? How will you use it to propel you to the next?

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On January 3, 2006 workplace warriors everywhere will have a new resource to help improve the quality of their careers. David V. Lorenzo is pleased to announce the launch of an integrated, multimedia approach to career improvement.

The Career Intensity Resource Center, located at www.careerintensity.com will feature articles, podcasts and short video training sessions that people can use to improve the quality of their careers in the corporate world or to launch their own business as an entrepreneur. The daily blog, weekly podcasts and frequent video shows will be accessible free of charge.

Much of the information on the resource center will be based upon Lorenzo’s book – Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs (Ogman Press, May 2006).

The site will launch with an unprecedented contest that will transform the careers of the thousands who are expected to participate. Dubbed “The Career Intensity Challenge” Lorenzo will invite contestants to download sections of the book for free and then put them into practice.

“The Career Intensity Challenge is a powerful way to use word of mouth to change the quality of people’s lives.” says Lorenzo. “People spend too much time at work to be unhappy. We’re hoping to reach out to people who want something better from their careers and to students who are beginning to decide what they want to do in work lives.”

The contest kicks off the day the new site launches. Between January 3, 2006 and May 5, 2006 – contestants will have access to the content in Career Intensity for free, so it pays to enter early. The Career Intensity Challenge will run until early fall.

Contestants will be judged based on the impact they have on the careers of others and not just on their own career improvement. Finalists will be invited to New York to pitch their ideas to a panel of business executives, entrepreneurs and venture capitalists.

The grand prize will be a year of one-on-one career coaching by Dave Lorenzo and his team. However Lorenzo says that the people on the judging committee may have other things in mind. “I wouldn’t be surprised to see many of the contestants walk away with job offers or offers to finance their own ventures. By the end of the contest, everyone who participates will have shown a selfless dedication to helping others and the ability to improve themselves. These are two of the most valuable qualities a workplace warrior can possess.”

Contest details and additional information will be posted in the upcoming weeks on the Career Intensity Blog which launched earlier this week.

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